Showing posts with label design. Show all posts
Showing posts with label design. Show all posts

Monday, October 22, 2007

Web-headlines benefit from passive voice - Boing Boing

"Nielsen's thesis is that the passive voice -- which is usually frowned upon by people who love good prose -- enables headline writers to 'front-load' their heds with the key concepts from the story, making it easier for people scanning those headlines (as search results or feed headlines) to pick out their meaning more quickly."